Drug Honey Harajuku

Logo and brand identity redesign proposal for the Harajuku indie-punk fashion brand Drughoney, located in the Harajuku district in TOKYO, JAPAN. The brand, launched 2016, officially opened it's first brick and mortor shop in 2017 along the famous Takeshita Street and has since been a fan-favorite in the Japanese Alternative Goth, Punk, and Rock sphere.

This redesign was focused on updating the branding with a brighter, spunky logo and theme to compete with the hustle amongst many brands on Takeshita Street, while still honoring the brand's name sake.