This project is the conceptualization of street fashion brand campaign titled "No Peace" for the high-end minimalist brand peaceminusone, representing rebellious action and ambition. The idea of PEXCE came from hating hatred; "No peace" refers to personal turmoil felt due to the onslaught of hypocritical opinions and actions (or lack thereof) shown on and off media. I created bold designs to juxtapose the word "peace" as a sort of counter against it's definition.

Two base designs were created and modified to use across this campaign, which includes a phone case, apparel, a stationary set, and merchandise packaging.